Dominacja wzroku. Kryzys pisma po zwrocie wizualnym

Marcin Drabek

Hegemony of Vision: The Crisis of Writing in the Wake of the Visual Turn

The author reflects upon the relations of writing and the visual departing from the contemporary reception of the classical critique of the media to be found in Plato’s Phaedrus. Based on a notorious fragment of the dialogue, the linguistic media studies of Marshall McLuhan, Umberto Eco, Walter J. Ong, Neila Postman and Paul Levinson indicate that the written word finds itself in the state of a permanent crisis caused by the expansion of alternative means of communication. The presented views constitute the starting point of the analyses of the image and the visual character of writing as institutionalized by the visual studies.

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