The Media Crisis in the Netocracy
Infomation is today’s most valuable asset. The Internet provides unique communication means, however it also becomes a dangerous tools, especially when the information about the critical situation is not quickly detected and appropriately managed. In my paper I try to find the answer to the following questions: how not to be lost in the nets of the Network? What to do with gossip, negative entry on a blog, glocal gripe sites, etc.? Why should the model solution of crisis management be rejected? Is it possible to turn crisis into success?
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