Jihadi cool: uses and misuses of popular culture in the name of jihadism
The paper aims to analyze an emerging phenomenon of use of popular culture by jihadi movements, especially by the Islamic State organization. The IS uses it for recruitment, especially in regard to young Muslims from the West, and in order to induce fear. Since the IS is a new phenomenon the data for the analysis is collected from Twitter accounts of identified jihadists or their supporters. The article describes the emergence of e-jihad, jihadi cool as a part of a wider Islamic popular culture, and some elements of jihadi ideology deeply rooted in postmodernity and the crisis of masculinity.
Keywords: Islam, Jihadism, popculture, ISIS.
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