Globalization and National Culture. The European Perspective
The study aims to discover positive and negative aspects of globalization as well as its direct and indirect impact on the national culture. The analysis looks into the influence of the globalization on the field of economics, politics, information flow and cultural life. Apart from the aforementioned, the article gives an insight into selected problems of European national cultures caused by integration processes in Europe.
Keywords: national culture, globalization, European perspective.
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